A brand identity and platform for the traders of High St in Northcote, Victoria.
Defining the strip of shops beyond its physical boundary, providing an online portal for its traders to market their goods and services and reinvigorating the local community.
All of the key messaging were established in direct response to creative workshops and questionnaires, the elements of the visual identity were influenced by the history of the precinct and its diversity of people.
We drew inspiration for the colour palette and typography from site-specific elements such as the strip’s heritage buildings, arts and culture venues, street signs and posters, then combined them with original sketch-style illustrations for a more contemporary feel.
Northcote Rise was referenced in Parliament as a benchmark for community centred projects aimed at boosting local economies. Today, roughly 80% of all traders are actively using the online portal and we, as creative partners, are working closely with the community to ensure that the precinct and its people can continue to thrive.
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