Our employee brand work coincided with the business’ consumer brand refresh allowing us to explore and apply the new look and feel to our visual identity. The identity itself, ‘Love Work’ consists of a range of custom illustrations as well as a unique photography and videography style that clearly differentiates talent and employee creative from consumer content.
The Grill’d team and ours are all about creativity, allowing us to present back ideas for the digital talent experience that came out of the research. Some of our favourites were an interactive map for telling ‘Local Matters’ employee stories and a talent roadmap which showed entry level team members that with Grill’d you could go so many places.
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