The mark of a winemaker
The MH wine barrel stamp became the central visual anchor for our designs. It formed the grid system for our collateral, repeated in colour reflecting the unique qualities and varietal differences of the wines. It is instantly recognised by the public and winemakers alike. We kept the original brand mark across the product range and used it to develop a system of graphic stamps and refreshed the logotype match.
Life in Ballarat
Ballarat as a wine region has expertise, skill and heritage. Mitchell Harris’s product and destination combines these regional characteristics with a fresh, contemporary approach to wine making and selling. Each vintage captures the essence and ritual of life in Ballarat, expressed through panoramic photographs of iconic scenes, moments, and places true to the region.
The new identity was met with a digital strategy that informed the design of the new MH platform and online store.
We work with Mitchell Harris on an on-going basis, further developing the brand and expanding their online offering.
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