Strategy & Brand—
communicating for impact.
Valuable design begins with thought. Each project starts with our research & strategy team, regardless of size. We design with a clever understanding of your market, audience & opportunities.
Strategy—technology
We define simple, powerful brand systems that make innovation understandable, memorable, and ready to scale.
- Strategy
Sustainable AI Factory: Firmus —A rebrand to reflect scale and a visual identity with a high-tech aesthetic.
- BrandingPladia —
Evolving a visual and verbal language.
- Communications
Richtech Robotics —Heroing the engineering behind America’s leading AI-driven robots.
Strategy—science
We help future-focused science organisations communicate clearly, turning complexity into confident, human-centred brand narratives.
- UX/UI DesignArea 53 —
Cultivating Australia’s life sciences future with a brand refresh.
- Strategy
Colabs —Creating space for the intersection of science and design thinking.
Strategy—community
We partner with organisations to build strategies that amplify purpose, strengthen engagement, and drive meaningful, long-term impact.
- Web Design & Development
Northcote Rise —Placemaking for locals in inner Melbourne.
- Strategy
FreshTake: Part 1 —Co-designing a youth-led response to vaping prevention.
- Motion GraphicsHealth Equity Matters —
Amplifying the voice of advocacy.
Strategy—non-profit
We help non-profits build clear, values-led strategies that deliver lasting change and boost funding or donation engagement.
- Web Design & Development
The Helen Macpherson Smith Trust —Representing modern philanthropy with HMS Trust.
- Branding
Rosie —Co-designing a safe space for young women and non-binary people.
- Web Design & DevelopmentMadam Speaker —
Australia’s first digital archive of women’s speeches.
Brands & Strategy:
- 1 —
Brand positioning & naming
Need to make a mark with a new product, place, or program? Collaborate with our team of multicultural researchers, academics, and strategists who use our proven thought model to explore names and positioning tactics that will actively engage your audience.
- 2 —
Brand identity
Who are you as a brand? The team will help you answer that with ease—using communication design storytelling to merge what you value, and what your target audience will value too. Co-creation is key to building a strong foundation for any brand, with us.
- 3 —
Brand development
Have an existing brand that just needs a refresh? Expand and improve it with additional assets based on your organisation’s requirements. With design and strategy guiding rollout, all assets will be aligned to the vision.
- 4 —
Brand expression
This is the one piece that sets your brand apart, the one you keep coming back to. The media you’d send to people who ask what your brand is all about. Whether that’s a standalone production, a micro-site or uplifting your physical space, based on your needs, we’ll put together an in-house team tailored to your brief.
- 5 —
Employee brand & EVP
A collaborative effort that involves our team shadowing yours, hosting workshops and internal group or 1:1 interviews, to truly understand your culture and internal narrative. These key learnings will form the foundation of future concepts and employee brand rollout, along with an employee brand kit to ensure consistency.
- 6 —
Environmental design
Our team excels at collaboration; with external teams too, such as interior designers or engineers for wayfinding and space design.
- 7 —
Go-to-market strategy
A step-by-step strategy designed to launch and manage new initiatives and products. Commonly used in B2B and science/technology sectors, but easily adaptable to clients across diverse industries.
- 8 —
Placemaking
We activate spaces and engage local communities to bring your brand to life, fostering deep connections and lasting engagement. Ideal for place-based brands, our approach often comes full circle: starting with community research to understand local needs, and culminating in impactful, community-centred experiences.
- 9 —
UX strategy
→A core part of our brand process, our curated content strategy shapes cohesive brand concepts from website microcopy to long-term content planning. Working closely with UX, the Strategy team builds a framework that ensures consistency and impact across every touchpoint. Find out more.