Strategy & Brand—
communicating for impact.
Valuable design begins with thought. Each project starts with our research & strategy team, regardless of size. We design with a clever understanding of your market, audience & opportunities.
- Branding
Northcote Rise —Placemaking for locals in inner Melbourne.
- UX/UI Design
Rural Women Online —An inclusive, judgement-free program and platform made by women for women.
- Web Design & Development
Pentridge Prison Tours —A brand identity and platform for the infamous Pentridge Prison.
A holistic approach to brand design —
When we design a brand, we actively future-proof it to create consistency, usability and long-lasting meaning. Your brand isn’t a trend, it’s about what represents the core of your business best.
Brands & Strategy:
- 1 —
Brand positioning & naming
Need to make a mark with a new product, place, or program? Collaborate with our team of multicultural researchers, academics, and strategists who use our proven thought model to explore names and positioning tactics that will actively engage your audience.
- 2 —
Brand identity
Who are you as a brand? The team will help you answer that with ease—using communication design storytelling to merge what you value, and what your target audience will value too. Co-creation is key to building a strong foundation for any brand, with us.
- 3 —
Brand development
Have an existing brand that just needs a refresh? Expand and improve it with additional assets based on your organisation’s requirements. With design and strategy guiding rollout, all assets will be aligned to the vision.
- 4 —
Brand expression
This is the one piece that sets your brand apart, the one you keep coming back to. The media you’d send to people who ask what your brand is all about. Whether that’s a standalone production, a micro-site or uplifting your physical space, based on your needs, we’ll put together an in-house team tailored to your brief.
- 5 —
Employee brand & EVP
A collaborative effort that involves our team shadowing yours, hosting workshops and internal group or 1:1 interviews, to truly understand your culture and internal narrative. These key learnings will form the foundation of future concepts and employee brand rollout, along with an employee brand kit to ensure consistency.
- 6 —
Environmental design
Our team excels at collaboration; with external teams too, such as interior designers or engineers for wayfinding and space design.
- 7 —
Go-to-market strategy
A step-by-step strategy designed to launch and manage new initiatives and products. Commonly used in B2B and science/technology sectors, but easily adaptable to clients across diverse industries.
- 8 —
Placemaking
We activate spaces and engage local communities to bring your brand to life, fostering deep connections and lasting engagement. Ideal for place-based brands, our approach often comes full circle: starting with community research to understand local needs, and culminating in impactful, community-centred experiences.
- 9 —
UX strategy
→A core part of our brand process, our curated content strategy shapes cohesive brand concepts from website microcopy to long-term content planning. Working closely with UX, the Strategy team builds a framework that ensures consistency and impact across every touchpoint. Find out more.