Pentridge Prison Tours
A brand identity and platform for the infamous Pentridge Prison.
Services —
- Branding
- Communications
- Web Design & Development
Industries —
- Arts & Culture
- Government & Community
Developing a brand for Pentridge Tours meant putting the audience at the forefront. It needed to cater to a wide range; from commercial interests to schools and tourists.
Within Pentridge, the panopticon was a prominent feature, unique to the prison —
Archeologists unearthed remains of an old panopticon at Pentridge, initially used to keep prisoners isolated. As part of the official prison tours, we knew it would serve as a reflection garden — a space for collaboration. Stripping this panopticon back into vector artforms, created the base for a concept.
We needed to find a link between Pentridge’s past and its future.
Anthony Pellegrino —
Lead Designer
We worked closely with Art Processors to integrate brand throughout the audio tour experience.
The web design incorporated elements of the space and experience design.
