Sustainable Metal Cloud
Launching the world’s first eco-AI cloud.
Services —
- Branding
- Campaign
- Communications
- Motion Graphics
- Photography & Video
- Strategy
- UX/UI Design
- Web Design & Development
Industries —
- B2B & Professional Services
- Technology
We are the creative and marketing partner behind Singapore-based GPU cloud provider – Sustainable Metal Cloud (SMC).
Long before ChatGPT, the team behind SMC knew there wasn’t enough energy in the world to run AI, en-mass. Every time you use ChatGPT, it’s the equivalent of pouring a cup of water down the sink. The team built an energy-efficient solution that is much cheaper to run than normal clouds and democratises access to building and using AI.
The cloud and beyond —
Our design challenge was to contextualise through good design strategy and marketing tactics: this invisible space and the growing energy drain whilst showcasing SMC’s sustainable offering.
The brand is also expressed through environmental design where curved, eco-materials are used to subtly nod to the technology throughout their Singapore headquarters and the interior design of the supercomputers.
Show product. Show behind the scenes. Show people. Show stories of change. Share research and development. Highlight problems in the industry. Suggest solutions. Stand for something. Make a point. Be different.
