Medibank’s Experience team is at the forefront of reshaping Australia’s corporate culture. As their creative partner, we supported their mission to revolutionise employee experience with a People Brand rollout.
A web app for a unified identity —
Medibank needed a creative resource to consolidate the Medibank People Brand across AHM, Amplar, and Medibank. An aligned rollout of the People Brand across 50+ internal programs and 3,000+ employees also brought up concerns around consistency. By aligning these assets with the new People Brand, we aimed to minimise the creation of multiple logos that didn’t meet Medibank’s new brand guidelines.
“Our approach centred on designing a web-based application that enabled Medibank to generate program-specific logos and banners effortlessly. ”
Lauren—
Managing Director
Seamless brand adoption across all divisions —
The Badge Generator allows users to select strategic pillars, input program names, and instantly create logos in various brand-compliant styles. These can be exported as standalone logos or integrated banners, ensuring ease of use for every Medibank initiative.
