La Perouse Museum
A new identity for LaPa, platforming culture, Country, and collections.
Services —
- Branding
- Communications
- Web Design & Development
Industries —
La Perouse Museum carries extraordinary depth: First Nations history, French exploration, colonial encounter, ecological significance, and a proud tradition of Aboriginal-led cultural enterprise. The museum lacked a brand with the clarity, warmth, and cultural resonance to reflect what it truly is, or to support its ambitions as the anchor cultural institution for Randwick City Council.
Building a brand that could look back and look forward with respect. —
The brand needed to honour the layers of place and heritage, support new programming, connect with local communities and invite new audiences – establishing its place as a living, evolving part of the precinct’s future.
The interface for connections, stories, and culture. —
We designed the identity to act as a container for stories. A brand that speaks to the site’s history alongside a contemporary program.
The portal became its core device: a window to past, present, culture, and connection. A frame for reflection and exchange, coming to life through motion and colour, while holding artifacts and imagery.
From a narrative perspective, the work was about holding many stories at once – and building an identity strong enough to carry the place forward.
Elle — Brand Strategist
Honouring Place —
La Perouse is Dharawal and Bidjigal Country, home to the longest-standing Aboriginal community in Australia, with a profound and continuing connection to the headland, Botany Bay, and the surrounding landscape. Any brand developed for La Perouse Museum is, by definition, a brand developed in relationship with First Nations people and their living culture. The discovery process was structured to listen before it shaped. The local Aboriginal community’s sense of ownership over the site and its stories was established as a non-negotiable design principle from the beginning.
The visual identity was built to hold multiple histories simultaneously and without hierarchy: First Nations history and resistance, French exploration, colonial encounter, ecological significance…
James Lim – Creative Director
Everything in the system is set in threes: grids, the portal, headline structure — extending the curatorial logic of past, present, and future into a brand rule…
James Lim – Creative Director
The visual identity for the museums permanent collections, ‘Nearshore’, was designed to respond to the collection and the physical space.
James Lim – Creative Director
