Shalom Collective
A new era of cultural experience.
Services —
- Branding
- Strategy
- UX/UI Design
- Web Design & Development
Industries —
- Arts & Culture
Shalom Collective is behind some of Sydney’s most creative cultural events, including the Sydney Jewish Writers Festival, Film Festival, Food Festival, and Adamama. They needed a house of brands that would clearly reflect their offerings and bring their unique story to life–now and in the future.
A fresh name and centralised arts and culture platform —
To reimagine the brand in its entirety and connect directly with the community, we needed a deep understanding of the organisation’s history and nuances. Practically this looked like hosting a series of workshops and conversations, developing a set of personas, introducing a new name and creating a vernacular to communicate with.
“Our strategy phase was a deep dive into how the community experiences arts and culture today. At its core, it’s a celebration of creativity, connection, and contemporary cultural expression.”
Elle—
Creative Strategist
Featuring an expressive, modern, and community-first brand system —
A bold colour palette complements a reimagining of cultural symbols, which are used as a ‘tapestry’ to represent the organisation’s key themes and values. This further supports the organisation’s seasonal programming, community events, and educational offerings.
