TOM: Empowered women, Empower women
Emotive storytelling through animation, encouraging other women to share their story.
Can animation make you cry, laugh & take action? To promote TOM’s Female Impact grant and rebrand launch, we told the brand story and showed the powerful vision behind TOM Organic, to encourage other women to believe in their ability to thrive. Anyone can change the world.
The Concept
Aesthetically our concept focused on bringing TOM’s new branding to life through a series of bespoke line drawn illustrations. We commissioned Scarlet Thorby-lister to create these creative assets. She’s best known for her work at the Equality Institute.
The Script
She’s a veteran of female empowerment. The seamless use of the singular line allowed the animation to flow organically.
Delivery
Breaking the boundaries of animation to creative emotive storytelling.
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