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Together, Yes
Crafting a campaign identity close to our hearts, for a significant moment in Australia’s history.
Leading up to the announcement of the 2023 Voice to Parliament referendum, the Your Creative team worked closely alongside Yes activists, Victorian Women’s Trust and artist Alkina Edwards, to visualise & drive the ‘Together, Yes’ campaign.
Expanding reach and amplifying impact: a call for change, from the heart.
Our hope for the ‘Together, Yes’ campaign? Create a tangible shift by bringing voters from all sides–yes, no, and in-between–to the table.
To do this we focused on inclusivity and accessibility, ensuring the campaign would resonate with diverse audiences across the country.
An identity and campaign strategy that contextualised the conversation and welcomed everyone to the table
The Together, Yes identity incorporates a selection of Alkina Edwards’ 2022 commissioned works, which represent the longstanding partnership between two women’s organisations: Koorie Women Mean Business and Victorian Women’s Trust. The original artworks symbolise coming together on the land we walk on, to share knowledge and history.
In collaboration with Yes activists, we built a platform for Together, Yes; an invitation listen, share, and speak from our hearts.
Our aim was to facilitate understanding by streamlining information and encouraging voters to get involved easily, in conversations for change.
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