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Red Cross ‘Digital Advocates’
Designing a digital social movement in a time of need.
Brand and digital strategy commissioned by the Australian Red Cross to create an online community, spreading a sense of hope and kindness in a time of crisis. The brand represents the good humans the initiative seeks to reach.
Responsible
We designed a digital space for promoting community to spread responsible
calm and factual information
help those left most vulnerable
Something else, perhaps?
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