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Rosie

Co-designing a safe space for young women and non-binary people.

We were engaged by the Victorian Women’s Trust to rebrand and relaunch Rosie, a harm-prevention initiative running for over 10 years.

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Industry

  • Government & Community

Services

  • Branding
  • Strategy
  • Web Design & Development
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
01.

A digital environment users gravitate towards.

Our all-female in-house team designed Rosie as an engaging built environment and digital space tailored to users. During the discovery phase, we conducted co-design workshops with teenagers aged 14-18. Their insights and ideas were essential in shaping the user aesthetics and sensibilities.
Workshop participants identified a need to not look like a government affiliate, and to ensure the communication design redefined what ‘femininity meant’, reflecting a new definition across touch points: to be bold, loud, empowering and unafraid to speak.

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
02.

Putting it to our audience, again and again.

Once two concepts were finalised showing the new ‘Rosie’ in situ across a digital platform, posters, and social channels we reengaged our youth cohort for feedback, and ultimately they picked the concept that represents their space today.

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.

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