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Helen Macpherson Smith
Generous with their knowledge: Future-proofing the Helen Macpherson Smith Trust.
Since 1951, the Trust has approved $137 million in grants for diverse Victorian charities and projects, all for the people of Victoria. We created a new identity and website to blend their rich history with a modern approach, aiming to attract new partners and grow community involvement.
The new logo honours Helen's original mark, reinterpreting her signature through a modern lens.
We introduced a framework within the identity to showcase impact through colour and illustrations representing key categories.
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