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An employee brand representing the energy, vibrancy and opportunity of Afterpay’s people, culture, and values.

Industry

  • Technology

Services

  • Branding
  • Communications
  • Motion Graphics
  • Strategy
  • Web Design & Development
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
01.

A career at Afterpay is like nowhere else

The Melbourne team conducted hours of interviews with staff across the globe to capture the essence and culture of this Aussie tech giant. Our job was to craft the value proposition

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
02.

The brand breaks traditional employee value propositions and conveys the commitment and passion that it takes to grow to 10 million customers in 6 years

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03.

Remote recordings of staff and Afterpays' new graphic system set the scene for a motion response that captured the energy of their internal culture.

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04.

Digital roll-out

Founder Zoom calls and a heap of cool brand assets. The second piece is the EV hype reel

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
05.

Real people. Real talk.

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
06.

We continue to collaborate with the legends at Afterpay

Something else, perhaps?

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