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The Helen Macpherson Smith Trust

 Representing modern philanthropy with HMS Trust.

Services —

  • Branding
  • UX/UI Design
  • Web Design & Development

Industries —

  • Arts & Culture
  • Government & Community

Since 1951, the Trust has approved $137 million in grants for diverse Victorian charities and projects, all for the people of Victoria. We created a new identity and website to blend their rich history with a modern approach, representing a new, human-centred era of philanthropy.

  • New brand logo for the Helen Macpherson Smith Trust.

The new logo honours Helen's original mark, reinterpreting her signature through a modern lens. —

  • Brandmark development for Helen Macpherson Smith Trust - incorporating Helen's handwriting into a new, contemporary design.

Illustration and curation of program photography throughout the platform.

Illustration and photos used together - showcasing the value and impact of the Helen Macpherson Smith Trust around Victoria.
  • Website design for Helen Macpherson Smith Trust shown on tablet.
  • Photography for Helen Macpherson Smith Trust - showcasing the philanthropic work HMS Trust do to build a strong, just and sustainable Victoria.
  • Website design for Helen MacPherson Smith Trust - showcasing illustration and photography.

Project Achievements

  • 1 —
    33%

    increase in organic traffic over the post-launch period, indicating that the site is successfully attracting more visitors.

  • Final brand concept - showcasing the elements that make Helen Macpherson Smith Trust.
  • Graphic Illustrations and photography - social media imagery for Helen Macpherson Smith Trust.

Next project

Aboriginal Housing Victoria

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