The Helen Macpherson Smith Trust
Representing modern philanthropy with HMS Trust.
Representing modern philanthropy with HMS Trust.
Services —
- Branding
- UX/UI Design
- Web Design & Development
Industries —
- Arts & Culture
- Government & Community
Since 1951, the Trust has approved $137 million in grants for diverse Victorian charities and projects, all for the people of Victoria. We created a new identity and website to blend their rich history with a modern approach, representing a new, human-centred era of philanthropy.
The new logo honours Helen's original mark, reinterpreting her signature through a modern lens. —
Illustration and curation of program photography throughout the platform.
Project Achievements
- 1 —
increase in organic traffic over the post-launch period, indicating that the site is successfully attracting more visitors.