Support Our Somerset
A buy local campaign voiced by the community.
Services —
- Branding
- Strategy
- Web Design & Development
Industries —
- Government & Community
Somerset Regional Council includes a group of towns across South East Queensland, stretching about two hours from one end to the other. The main problem we set out to solve was a lack of awareness about local offerings. Residents and visitors alike didn’t know where to find what they needed.
An initiative locals can own —
Establishing common ground and getting locals involved across the townships was key.
It was about: a visual identity that connects with the geography of the area and highlights its locals on the map–resembling a directory. It invites ownership from the community by developing a visual and verbal language that feels familiar and comes directly from the locals themselves.
“We need to build local knowledge and put power back into the hands of the community when it comes to buying local.”
Elle—
Brand Strategist
A practical visual language inspired by the area, featuring familiar faces —
Our goal was to create a design system focused on usability and an identity locals could embrace. The logo mark and collection of digital stickers reference the region’s original signage and typography, which can still be seen throughout the area today.
A campaign with a local focus —
A two-day photoshoot captured authentic moments in the community. We involved locals, discussing their offerings and the significance of the initiative.
The campaign rollout was an extensive suite of digital and print assets that offer insight, local knowledge, and place-based information to the community and visitors alike.
“We supported Somerset Council to develop a design kit that has now rolled out across physical touch points throughout the region.”
James—
Creative Director
