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Improving access to health information for new migrant and refugee women

Shifra

UX/UI Design& Web App.

Shifra offers refugee women instant access to quality sexual and reproductive health information and services in their native language. The app provides local, evidence-based health information in multiple languages for communities with varying levels of language and health literacy. 

Your Creative are the design and development partners for Shifra working with the organisation on an ongoing basis to optimise our UX/UI design for new languages and cultures to increase inclusivity, access to healthcare information and ultimately empower vulnerable women with information. 

Back to our work

Shifra offers refugee women instant access to quality sexual and reproductive health information and services in their native language. The app provides local, evidence-based health information in multiple languages for communities with varying levels of language and health literacy. 

Your Creative are the design and development partners for Shifra working with the organisation on an ongoing basis to optimise our UX/UI design for new languages and cultures to increase inclusivity, access to healthcare information and ultimately empower vulnerable women with information. 

  • 01.

    A benchmark in co-design and user research.

    Throughout the iterative design process, Shifra has held multiple co-design sessions with women from culturally and linguistically diverse backgrounds, many of whom also experience low literacy rates in their native tongue. These women lived in the City of Yarra, Greater Dandenong area or within the northwest corridor of Melbourne. Languages spoken include Arabic, Dari, Farsi, Khmer, Somali, Hindi, Urdu, Burmese and Tigrinya.

    Co-design sessions, heat mapping and user journey work were the foundations of the UX/UI design.

  • 02.

    75% increase in content engagement from MVP to new design.

  • 03.

    Beyond design, app features that empower.

    This platform platform provides medically-approved, simplified healthcare information on a range of topics including pregnancy, mental health, family violence and LGBTQI+ rights. The app also directs users to trusted clinics where they can access respectful and safe care. With accessibility in low-3G areas and across all devices users can instantly search for information and local bulk billing clinics in their native language. The Shifra platform is currently available in Arabic and English, launching in Dari soon.

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