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Creating digital impact for Department of Foreign Affairs & Trade

DFAT Scaling Frontiers Innovation

Branding, Strategy, UX/UI Design& Web design & build.

The Scaling Frontier Innovation (SFI) program supports social enterprises to scale their development impact in the Indo-Pacific region. The program works with key donors and Australian Aid to co-design unique ways to help, support and grow entrepreneurialism in developing nations. The initiative is committed to breaking down gender norms and empowering female entrepreneurs to scale.

Your Creative is the ongoing digital strategy and delivery partner for the overall program and key initiatives. We create brand identities, animations, graphic devices and digital spaces for the program.

Back to our work

The Scaling Frontier Innovation (SFI) program supports social enterprises to scale their development impact in the Indo-Pacific region. The program works with key donors and Australian Aid to co-design unique ways to help, support and grow entrepreneurialism in developing nations. The initiative is committed to breaking down gender norms and empowering female entrepreneurs to scale.

Your Creative is the ongoing digital strategy and delivery partner for the overall program and key initiatives. We create brand identities, animations, graphic devices and digital spaces for the program.

  • 01.

    Brand Strategy

    The program houses several key initiatives including Frontier Incubators, Innovators and Brokers. While each program has its own deliverables, all are in alignment in terms of overarching goals — to support innovation, deliver impact and promote social entrepreneurship.

    Over an initial 16-week project we worked alongside the Department of Foreign Affairs and Trade’s innovation team to consolidate the program’s content, brands and digital impact. 

    Our approach focused on consolidating the program as an overarching brand with sub-initiatives as well as showcasing the SFI documentary series highlighting the program’s shared goals.

  • 02.

    Graphic language inspired by the United Nation’s Sustainable Development Goals.

  • 03.

    Digital Strategy

    During the first 12-week strategy project we mapped each initiative’s key user journeys and designed a brand architecture accordingly. At DFAT in Canberra we ran a user experience workshop with the innovation team to create user maps and personas for each initiative, ensuring we understood the overlaps of these complex start-up ecosystems. 

    After analysing the content architecture and wireframing collectively we redesigned the Scaling Frontier Innovators website, replacing six separate landing pages. From a user reach perspective we found consolidation would improve the initiatives overall search engine ranking making it easier to be found by global audiences on an ongoing basis. 

    We continue to work with DFAT’s innovation team to create digital impact for the program, it’s sub-initiatives and ultimately the amazing entrepreneurs across Asia Pacific creating social impact in their respective countries.

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