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Rothelowman

A new digital platform for national design firm Rothelowman.

Services —

  • Branding
  • Strategy
  • Web Design & Development

Industries —

  • Arts & Culture

After a significant period of national growth, Rothelowman needed a new digital experience to support its evolution. Renowned for deep conceptual thinking and the ability to ‘work messy,’ the team wanted a digital narrative that reflected who they are and where they stand today.

Creating a stronger relationship between visual identity, design process, and digital —

The aim was to build contemporary relevance and improve rankings against key competitors. 

This meant engaging users from the outset and communicating a more dynamic and holistic view of the studio’s scale, practice, and unique culture.

“We created a new brand expression, a refreshed user experience, and a content architecture designed to support growth.”

James Lim—

Creative Director

  • An intuitive discovery experience, designed by Your Creative agency in Australia, guiding users through Rothelowman’s portfolio.

Diving into the market and seven years of data —

Our approach began with a thorough analysis of the market, supported by seven years of data. By understanding their current position, we found opportunities to address digital engagement specifically. 

  • Connecting brand expression and project presentation, powered by creative digital design from our branding agency.
  • Design concept linking seasonality and location to showcase Rothelowman’s creative approach to projects.
  • Showcasing Rothelowman’s projects, highlighting the integration of creative branding and digital design.
  • Creative digital design elements from Rothelowman, emphasizing their conceptual thinking and design philosophy.

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