Richtech Robotics
Heroing the engineering behind America’s leading AI-driven robots.
Services —
- Branding
- Communications
- Strategy
- UX/UI Design
- Web Design & Development
Industries —
- Technology
Richtech Robotics is a US-based robotics company creating intelligent solutions at the intersection of AI and automation. As they prepared for a period of international growth, Richtech engaged Your Creative to elevate their digital presence — moving from a product-centric experience to one that spotlighted innovation, engineering and global leadership.
An identity that scales with their product suite —
Richtech’s existing site was functional but undersold the sophistication of the product and the people behind it. They needed a web platform that spoke to their ambition — one that captured the depth of their innovation while still functioning as a clear business and sales tool.
Shifting focus from product to people —
The goal was to move away from purely product lead gen and towards a narrative that highlighted Richtech’s engineering mindset, their AI capabilities and their story as a company.
“Richtech was ready to be seen for what they are — a category leader at the edge of robotics and AI. The website needed to reflect that boldness.”
James—
Creative Director
Designing with modularity in mind —
We developed a fully custom modular design system inspired by the engineering logic behind Richtech’s robotics. This bento-style layout allowed for a flexible content approach, visually referencing the structured complexity of their technology. The digital brand identity was refined through animated gradients, a cool colour palette and iconography that gave clarity to each unique product function.
