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Designing a digital social movement in a time of need.

Red Cross ‘Digital Advocates’

Branding, Campaign concept, Communications& Creative concept.

Brand and digital strategy commissioned by the Australian Red Cross to create an online community, spreading a sense of hope and kindness in a time of crisis. The brand represents the good humans the initiative seeks to reach.

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Brand and digital strategy commissioned by the Australian Red Cross to create an online community, spreading a sense of hope and kindness in a time of crisis. The brand represents the good humans the initiative seeks to reach.

  • 01.

    Responsible, calm and factual information

    We designed a digital space for promoting community to spread responsible, calm and factual information. Digital Advocates mission is to flatten the curve, help those left most vulnerable, and support people coping with disruption and uncertainty. 

  • 02.

    Content campaign and social media assets that help people talk about disaster recovery.

  • 03.

    Designing for digital community building

    We worked with numerous teams across the Australian Red cross to create a fit-for-purpose digital brand and content campaign that provides digital natives with a clear user journey to information that can harness the spontaneous intent to do good that has been heightened in recent months. 

    We brought the project to life through content creation, EDM build and strategy, social media content management and strategy, design and illustration. 

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