The platform needed to organise complex health topics, ranging from reproductive health to alcohol and drugs, without overwhelming the user. The visual challenge was to create an identity that resonated with a diverse, (potentially) older demographic, ensuring it felt credible and informational.

With the new brand name QUIN (Queer Info Network), the goal was to build this out not just as an acronym, but as a personable, trustworthy space.

Our strategy bridged the gap between historical community resources and modern web accessibility. We conducted deep research into vintage queer publications and zines to inform a visual language that felt authentic to the community. Simultaneously, the UX strategy focused on a clear hierarchy to utilise Main Categories, Sub-categories, and Themes to ensure users could filter and find critical articles intuitively.

The final design system harmonizes two distinct influences: the vibrant, digital-forward approach of modern healthcare and the tactile, “cut-and-paste” aesthetic of archival queer zines.

A slab serif typeface was used to provide a sense of credibility, softened by warm, personal photography. The colour palette avoided stereotypes, and is contrasted with a logo that incorporates the old-school print zine stamp style.