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Brunswick, Melbourne

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Mitchell Harris are wine connoisseurs with regional expertise.

Mitchell Harris Wines

Branding, Creative concept, Web App& Web design & build.

The family-owned business has been making wine since 2008 and running the Mitchell Harris Wine bar in Ballarat. Through exploration of their story we developed a new brand identity aimed at widening their audience.

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The family-owned business has been making wine since 2008 and running the Mitchell Harris Wine bar in Ballarat. Through exploration of their story we developed a new brand identity aimed at widening their audience.

  • 01.

    New products and packaging

    Leading their ongoing strategy, we developed new product labels, packaging and created a new premium experience product range. This new identity was met with a digital strategy that informed the design of the new MH platform and online store. Our launch campaign saw Qantas lounge order 4,000 bottles on day one, a feature in Timeout’s ‘Best Christmas Gifts’ and a direct increase in online sales.

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