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A brand identity portraying the people behind the service.

iConnect Financial

Branding, Strategy& Web design & build.

iConnect Financial is part of Australia’s largest mortgage aggregator, providing 1 in 10 Australians with home loans. Our strategic rebrand focused on understanding not only the financial customer, but the passionate people behind the rates.

Back to our work

iConnect Financial is part of Australia’s largest mortgage aggregator, providing 1 in 10 Australians with home loans. Our strategic rebrand focused on understanding not only the financial customer, but the passionate people behind the rates.

  • 01.

    Research & Trends

    Over an 4-week period we combined large-scale market research with internal data analysis to create industry-specific personas and a mapping report on consumer behavioural trends. This research is used as marketing tool in-house and by our creative team to aid brand concepts. Everything we created from this point on was conceptualised with the personas & their known behaviours in mind.

  • 02.

    Brand Identity & Guidelines

    The new brand identity began with a refreshed logo, new tagline & turning home loan types into 5 humanised ‘moments’. All aspects of the rebrand focused on replacing connotations of technology with real human connection. Part of our brief was to ensure long-term brand consistency. Brand & style guidelines were created including rules for logo application, voice, imagery & graphical treatments.

  • 03.

    Local Area Marketing

    Brand application amongst franchised brokers was an important part of our brief – we needed brokers to feel proud of the brand they represented. A range of local area marketing & promotional materials were created as well as an online marketing catalogue to ensure brokers get to choose how they use the brand.

  • 04.

  • 05.

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