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Rebranding Hewlett Packard Enterprise's Australian Graduate Program.

HPE: ‘Make Your Mark’ Campaign

Campaign concept, Creative concept& Strategy.

HPE’s Make Your Mark is an interactive and engaging creative campaign that introduces Hewlett Packard Enterprise’s graduate opportunities to the Australian marketplace. In a very competitive recruitment marketplace, our objective was to engage the student audience quickly. Instead of advertising a program or a job, we communicate a mindset.

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HPE’s Make Your Mark is an interactive and engaging creative campaign that introduces Hewlett Packard Enterprise’s graduate opportunities to the Australian marketplace. In a very competitive recruitment marketplace, our objective was to engage the student audience quickly. Instead of advertising a program or a job, we communicate a mindset.

  • 01.

    We designed an animated character set specifically for the campaign, demonstrating the malleability of HPE's corporate style-guide.

  • 02.

    Mixed media approach

    A mixed media approach was chosen as to keep the attention of our audience. A clear point of market differentiation is the creative, poetic slant the campaign takes. 

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