GO-SEE
Creating a new digital experience for global collective, GO-SEE.
Services —
- UX/UI Design
- Web Design & Development
Industries —
- Arts & Culture
GO-SEE represents global talent across fashion, art, music, film, sport, and contemporary culture. It needed a digital experience that reflects its identity and organises its breadth of work around two core tenets: artist and muse.
A user experience expressing brand concept and prioritising functionality —
With a diverse collection of imagery and talent profiles, intuitive navigation was essential. We didn’t want to hinder user exploration at any point across the site. Our goal was to put the work front and centre, minimise clicks, and create a highly functional experience that was distinctly GO-SEE in its look and feel.
“The experience is designed to feel smooth, seamless, and satisfying, with a minimal approach that’s intended to highlight the work at every point”.
Chayto—
Designer
A practical platform that feels like a gallery experience —
We made subtle refinements to the GO-SEE brand while designing a space that functions as both a gallery experience and practical platform for new business.
Communicating a collaborative nature: Imagining GO-SEE’s Artist-Muse Concept as a digital experience —
Blending still and moving imagery, we intended to provide users with a holistic sense of GO-SEE’s brand identity from the moment they enter the site. Highlighting collaboration between ‘artist’ and ‘muse’, we wanted to accurately reflect the collective’s collaborative nature and approach to their work.