FreshTake: Part 1
Co-designing a youth-led response to vaping prevention.
Services —
- Branding
- Campaign
- Strategy
Industries —
In response to rising rates of youth vaping across South-East Melbourne, we partnered with youth workers, health promotion teams, and students across five local government areas to co-design a bold, authentic initiative that empowers young people as messengers of change.
Designed as a six-month program, this is the first phase of a broader body of work. In this stage, our focus is on discovery and the creation of a movement—guiding participating youth through a creative process that equips them with the tools and resources to turn their experiences, stories, and ideas into impactful campaigns.
A new take on health promotion —
The FreshTake brand was developed in close consultation with youth leaders to ensure it felt true to them—bold, flexible, and expressive. Visually, it channels the energy of a festival of ideas: creative, inviting, and full of possibility.
FreshTake suggests a new perspective—a shift away from the traditional ‘expert’ voice and instead centres on listening to young people.
James Lim
Creative Director
Engaging 150 youth to understand and tell their story —
In Workshop 1, participants were supported through a creative process that combined fact with meaningful dialogue, creating space to define what vaping prevention means to them. This initial phase centred youth voices—equipping them to shape messages with clarity, confidence, and purpose.
Youth took part in a range of interactive evaluation activities to help them reflect on where they were at and how they were feeling throughout the process.
Lauren Crystal
Strategy Director
Creative collateral and workshop design —
The creative collateral and workshop design drew on the vibrancy of the FreshTake brand to reduce barriers to participation. Hands-on prompts, accessible tools, and a flexible workshop package ensured that young people of all confidence levels could get involved, feel supported, and contribute meaningfully. The brand’s energetic and welcoming tone helped create a space where everyone felt encouraged to take part.
We incorporated hands-on making and activities inviting collaboration as part of this discovery phase.
Elle O’Donnell
Creative Strategist
Stay tuned for part 2 —
Over the next few months we’ll be continuing the co-design process, supporting the cohort of youth the develop their ideas and produce campaign ready artwork.
