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Daylesford Pure - 'As Pure As Day'

Daylesford Pure

& Branding.

A contemporary new lifestyle brand retailing high-end goods and produce. Founded upon a passion for provenance, Daylesford Pure champions the importance of the land and the role it plays in our lives.

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A contemporary new lifestyle brand retailing high-end goods and produce. Founded upon a passion for provenance, Daylesford Pure champions the importance of the land and the role it plays in our lives.

  • 01.

    Brandmark Creation

  • 02.

    Foundations of The Brand Identity

    Daylesford Pure is all about clean, healthy and holistic living. It’s a brand with family history and ties to the land. The produce is organic and the products are well-crafted and steeped in heritage. Seasonality and locality are at the core of the brand.

    The visual identity is inspired by that connection to the earth and the modern consumer’s desire for a little piece of old-fashioned simplicity. We wanted to engage the audience with an identity that is clean and appeals to an established interest in (and desire for) holistic luxury lifestyle products.

  • 03.

    Concept packaging and identity design

    The identity alludes to the heritage of the brand and conveys a sense of regional pride with a nod to the more sustainable practices of the past. But crucially, the aesthetic also fits with the curated collection of modern lifestyle products, carefully crafted to attract a global audience online.  

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