Cash App
A launch video for Afterpay (US).
Services —
- Campaign
- Motion Graphics
- Photography & Video
Industries —
- Technology
We partnered with the Cash App team to create a launch video that feels like a teaser for a cultural event.
Part product demo, part internal hype —
The piece needed to introduce the why now of Afterpay’s integration, showcase the seamless pre- and post-purchase flows, and spark genuine excitement across the internal team.
“Visually, we leaned into Cash App’s signature aesthetic, rooted in community-first campaigns and a kinetic product style.”
— Anthony Pellegrino, Designer & Motion Lead
Putting their 24M+ customers front and centre —
The video was shared across internal communication platforms globally, becoming a rallying cry for the product and engineering teams. The result? Cross-team momentum, alignment, and shared pride as the countdown to public launch began.