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Shop 7, 14 Tripovich Street
Brunswick, Melbourne

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By George Legal

Branding, Communications& Photography.

In a traditionally conservative industry, By George’s visual identity represents a law firm bursting with personality.

By George is a small business with big ambitions, an independent legal practice specialising in intellectual property with a particular passion for creative industries. The business centres on the personality and expertise of the owners George and Joel.

Back to our work

In a traditionally conservative industry, By George’s visual identity represents a law firm bursting with personality.

By George is a small business with big ambitions, an independent legal practice specialising in intellectual property with a particular passion for creative industries. The business centres on the personality and expertise of the owners George and Joel.

  • 01.

    Our creative and digital team created a new brand identity, a suite of brand assets and website to relaunch the business as a champion of design and arts.

    The brand concept focuses on the intersection of the business’s bubbly personality and expertise in intellectual property. We created a visual language that showcases the industries of their clients including publishing, fashion and television.

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