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A brand identity for a very special program and ABC TV Series

Ageless Play

Branding& Communications.

Ageless Play  is an initiative of not-for-profit organisation Playgroup Australia. It seeks to bring together multiple generations through a range of playgroup programs, supporting communities and nurturing relationships through play.

As Playgroup Australia’s ongoing creative partner we were asked to create a brand for the program ahead of it’s ABC TV series release “Old People’s Home for 4 Year Olds”, a five part series exploring the positive impacts of intergenerational care programs.

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Ageless Play  is an initiative of not-for-profit organisation Playgroup Australia. It seeks to bring together multiple generations through a range of playgroup programs, supporting communities and nurturing relationships through play.

As Playgroup Australia’s ongoing creative partner we were asked to create a brand for the program ahead of it’s ABC TV series release “Old People’s Home for 4 Year Olds”, a five part series exploring the positive impacts of intergenerational care programs.

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