Through our initial interviews with William Huxley, we knew immediately that the brand needed to accurately reflect the vibrant personalities of the people behind it. We approached it from a different angle; avoiding the top-down, value-led propositions synonymous with real estate agencies. Instead, we focused on the end-user, emulating the William Huxley difference with one simple question, “What makes a home?”

As a result, William Huxley’s new identity emphasises on the value of personalisation, detail, and uncompromising quality, packaged in a vibrant design system. A refreshing look for a boutique agency with a contemporary ethos and a remarkable team of experts.