Understanding & informing consumers who care.
TOM Organic is Australia’s leading organic feminine hygiene brand. They are founded on the vision that products can have a beautiful impact for ourselves and our planet. We work with TOM Organic across a range of strategy and creative projects to turn their powerful vision and messaging to life.
During a 6-week period of analysis and research we compiled a two-part report and collection of creative ideas to ensure TOM’s mature voice and clear vision was being heard across all social & digital channels.
The goal was to shock the audience in under 10 seconds, to make them understand why TOM’s was so important to women.
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