Our brief for the 2018 TEDxMelbourne conference brand identity was to communicate a change in direction, style and venue. The concept is informed by defining the duality of past and future. We encapture what do we do know –  We have each other. We know we matter. We have a reason to talk. We have power in numbers. And communicating the beauty, not the fear, in what we are yet to know – There is beauty in the Unknown.