An identity that combines the TED ethos ‘ideas worth spreading’, the creative spirit of Melbourne & the rebel in all of us.
The 2017 TEDxMelbourne conference theme ‘Rebels, Revolutionaries and Us’ demanded a brand as innovative and unapologetically bold as the ideas being spread. More than that, the brand identity needed to call on the TEDxMelbourne community to contribute and immerse themselves in provocative thought.
Drawing on the rich creative spirit of Melbourne
it asks for no personal information or data at all
We built immediate brand engagement by urging the audience to generate their own ideas
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