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TEDxMelbourne: Rebels, Revolutionaries & UsGo to website

An identity that combines the TED ethos ‘ideas worth spreading’, the creative spirit of Melbourne & the rebel in all of us.

The 2017 TEDxMelbourne conference theme ‘Rebels, Revolutionaries and Us’ demanded a brand as innovative and unapologetically bold as the ideas being spread. More than that, the brand identity needed to call on the TEDxMelbourne community to contribute and immerse themselves in provocative thought.

Industry

  • Arts & Culture
  • Government & Community

Services

  • Branding
  • Campaign
  • Communications
  • Motion Graphics
  • Strategy
  • Web Design & Development
01.

The Identity

Drawing on the rich creative spirit of Melbourne.

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
02.

Marketing Campaign

It asks for no personal information or data at all.

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
03.

Community-building

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Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
04.

Engagement through Data

We built immediate brand engagement by urging the audience to generate their own ideas.

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Something else, perhaps?

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