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Strikeforce
Building a fresh brand identity for an industry leader with 90+ years of experience.
Strikeforce is Australia and New Zealand’s largest retail marketing services company with over 3,000 staff across all corners of both countries. We were approached by Strikeforce shortly after they acquired four other retail marketing services, growing their business exponentially by adding consumer insights, experiential design and digital marketing to their offering.
Design response
During our discovery phase, we learnt that Strikeforce is a business with a 95-year history that has literally shaped the retail landscape of Australia. The new brand identity pays homage to the previous whilst modernising and humanising the business. It’s a bold approach for a business of its size and scope, personifying each service and consistently representing a new way to work with brands.
Ongoing partnership
Your Creative is Strikeforce’s ongoing brand and communication partners, setting the strategy and constantly thinking ahead. To date, our work has included the development of a brand system, the launch of a new app-based website and careers hub, motion graphics, videography and ongoing campaign work.
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