Intelligence Beyond The Image: Bringing the built environment into the digital world
Rothelowman are an award-winning architecture firm at the forefront of evolving Australian cities. They are dedicated to improving people’s lives by designing a better built environment. In 2017, Your Creative were tasked with carrying out a complete overhaul of the firm’s digital brand and implementing the new brand identity across all digital touchpoints.
The redesign included an exhaustive process of collating and analysing digital data to highlight trends in user interaction and user demographics. Further data was obtained via focus groups
while communicating the firm’s design philosophy and personality.
Rothelowman’s portfolio displays a unique depth of thought and a remarkable breadth of skill. We wanted the digital rebrand to reflect this
user interaction has been significantly improved
as well as making it highly intuitive and extremely accurate.
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