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Intelligence Beyond The Image: Bringing the built environment into the digital world

Rothelowman are an award-winning architecture firm at the forefront of evolving Australian cities. They are dedicated to improving people’s lives by designing a better built environment. In 2017, Your Creative were tasked with carrying out a complete overhaul of the firm’s digital brand and implementing the new brand identity across all digital touchpoints.

Industry

  • B2B & Professional Services
  • Design & Property

Services

  • Branding
  • Motion Graphics
  • Strategy
  • Web Design & Development
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01.

Data: The foundations of intelligent design

The redesign included an exhaustive process of collating and analysing digital data to highlight trends in user interaction and user demographics. Further data was obtained via focus groups

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02.

Leading technology

heatmap analysis

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03.

Concept Iteration & Rapid Prototyping

while communicating the firm’s design philosophy and personality.

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04.

sophisticated search functionality

Rothelowman’s portfolio displays a unique depth of thought and a remarkable breadth of skill. We wanted the digital rebrand to reflect this

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
05.

Processes and pathways

user interaction has been significantly improved

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
06.

Moving portraits of people and personalities

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
07.

Sharing stories through context & content specificity

as well as making it highly intuitive and extremely accurate.

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Case study image for a Your Creative case study.

Something else, perhaps?

Looking for a creative project?

Let’s chat.