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Workshopping brand identity within the self-service industrial tech space

Neo is Australia’s largest industrial design company specialising in self-service terminal technologies. The team have been designing and building autonomous technology for over 30 years, supplying over 100,000 terminals all over the world.

Industry

  • B2B & Professional Services
  • Technology

Services

  • Branding
  • Communications
  • Strategy
  • Web Design & Development
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01.

Self-service solutions

During our initial strategy workshop, it became clear the brand name ‘Neo Products’ was ultimately holding the brand back. We coined the name ‘Neo Solutions’ and created a modern aesthetic to match the new approach. The challenge for our design team was to create an identity that encapsulates both the modern technology today’s Neo solutions contain as well as the decades of manufacturing history.

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
02.

Ongoing partnership

The brand rollout led to several creative and digital projects including launching a new Neo website, a brand video and a refreshed marketing strategy. We continue to work with the team at Neo Solutions to create new design-led moments as the business grows.

Case study image for a Your Creative case study.
Case study image for a Your Creative case study.

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