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Increasing online bookings through web & content optimisation.

MoleMap is the world leader in skin cancer diagnostics with over 35 clinics in Australia and New Zealand. We optimised through a series of A/B tests and subsequent UX design alterations. Designing and implementing both a new site and booking form for all devices has led to significant increase in patient bookings. As an ongoing digital partner, we constantly analyse, tweak and ultimately, increase conversion rates.


  • Government & Community


  • Strategy
  • UX/UI Design
  • Web Design & Development
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Informed Design

Our team created a list of hypotheses we knew would increase conversion rates. These were validated through rounds of A/B testing the old site versus the new and improved.


Content Creation

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