Developing an internal People Brand to engage and attract employees from all segments to identify with, and understand, ‘Impact Bigger’ in their every day.
An interactive badge generator was built for internal use, enabling all teams to quickly and easily create branded variations of pre-designed logos. This streamlines the time taken to generate new programs/initiatives. Teams can create a new sub-brand, with zero risk of brand inconsistency whilst strengthening the core people brand. In addition, the tool fosters participation in the creation of visual assets — aligning to ‘start small, impact bigger’.
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