Lighthouse Foster Care
Educating and encouraging people to consider foster caring.
When Lighthouse opened a dedicated space to provide respite for carers and children alike, they reached out to us to create a campaign that would coincide with the launch of their new brand, educating and encouraging people to consider foster caring in the process.
Working closely with the Lighthouse foundation we scripted the narrative and key messaging of the campaign. We then produced a three-part animation series to serve as the medium for this messaging.
The motif of ‘light’ was established throughout the series, conveying a sense of clarity, and as a connection to the brand. The concept of light guided the written and auditory tone of the campaign, highlighting aspects of community, opportunity, and the positive impacts of fostering a child.
Embracing the program’s diversity.
By using animated characters, we were able to break the mould of what a traditional foster carer looks like. Not only was this a way to embrace the program’s diversity, but this allowed us to create an emotional connection to our audience while remaining sensitive to the stories and privacy of both the foster carers and children.
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