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A brand identity portraying the people behind the service.

iConnect Financial is part of Australia’s largest mortgage aggregator, providing 1 in 10 Australians with home loans. Our strategic rebrand focused on understanding not only the financial customer, but the passionate people behind the rates.

Industry

  • B2B & Professional Services

Services

  • Branding
  • Campaign
  • Strategy
  • Web Design & Development
01.

Research & Trends

Over an 4-week period we combined large-scale market research with internal data analysis to create industry-specific personas and a mapping report on consumer behavioural trends. This research is used as marketing tool in-house and by our creative team to aid brand concepts. Everything we created from this point on was conceptualised with the personas & their known behaviours in mind.

02.

Brand Identity & Guidelines

The new brand identity began with a refreshed logo

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Case study image for a Your Creative case study.
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03.

Local Area Marketing

Brand application amongst franchised brokers was an important part of our brief – we needed brokers to feel proud of the brand they represented. A range of local area marketing & promotional materials were created as well as an online marketing catalogue to ensure brokers get to choose how they use the brand.

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Case study image for a Your Creative case study.
Case study image for a Your Creative case study.
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04.

05.

We've been here all along.

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Case study image for a Your Creative case study.
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