Refreshing the brand identity and visual assets of a traditional industry
Credo is a retail installation business with people at its heart. The team of over 300+ staff work with the likes of Coles, TkMaxx and Rebel Sports to renovate and open retail stores across Australia. In a relatively traditional industry, Credo has grown four-fold in under five years by putting the safety and happiness of its team first.
Our work began with a refresh of the legacy brand identity, building out a strong graphic language and typography set that could be applied across core physical and digital assets. At the core of this brand identity is the idea of continuous improvement whilst also providing a nod to the installation work itself.
We set, run and manage both Credo’s internal and external communications strategy constantly looking for new ways to engage and celebrate the team. A keen focus for our 2021 strategy is to guide Credo through their next transformation; creating sustainable business practices across all projects.
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