In a traditionally conservative industry, By George’s visual identity represents a law firm bursting with personality.
By George is a small business with big ambitions, an independent legal practice specialising in intellectual property with a particular passion for creative industries. The business centres on the personality and expertise of the owners George and Joel.
The brand concept focuses on the intersection of the business’s bubbly personality and expertise in intellectual property. We created a visual language that showcases the industries of their clients including publishing
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