The Anthem Awards honour the purpose & mission-driven work of people, companies and organisations worldwide. Run by the Webby Awards, they are the largest and most comprehensive social impact awards.

It isn’t often (or ever) that we get to say we were battling it out for an award alongside Spotify, Google, and Andrew Garfield (!). In this case, we’ve had multiple firsts, with our double win at the Anthem Awards. Madam Speaker and Rosie are both creative brand and strategy projects we worked on with The Victorian Women’s Trust, and we’re proud to announce that we’ve officially won Gold in the Campaign Non-Profit – Awareness Category.

Winning an Anthem Award (x2) has been a great way to end this year. Both creative projects were funded by women, co-designed by women, and built for women. A primary segment of this demographic represented Gen Z, which is why a major part of both projects’ process involved in-depth user research…since we’re millennials and older.

With every marketing strategy or campaign shouting at Gen Z to take note, we wanted to create a safe enough space for Gen Z to be able to shout back (Rosie), and build an archive for shouting inspiration (Madam Speaker). 

While that’s an overly simplistic view of both projects, if you’re keen to stay longer, more on that below:

Madam Speaker: a brand and communications web strategy

Madam Speaker was our pro-bono project of 2024, and is Australia’s first digital archive of women’s speeches. Created to challenge the historic underrepresentation of women in public records, it curates over 250 speeches across decades. Designed as a living, accessible cultural resource, it reshapes how Australians engage with leadership, power, and public memory through design. 

Another key element of working on this project was to counter the bias of AI consistently pulling from archives built largely of speeches made by men. While it isn’t a big number (yet), Madam Speaker’s speech archive is being picked up on as a source by ChatGPT and Perplexity, and actively sending users over—some of whom are staying to explore more of the archive.   

Rosie: a co-design user workshop, brand & comms strategy

Rosie is a digital platform created to empower young women with critical tools to navigate life’s challenges. Built with and for its audience (a 3-hour co-designing workshop with teenagers), it offers an evolving suite of accessible, evidence-based resources on everything from mental health to consent. Rosie’s distinct identity and tone make it a trusted companion in a crowded digital world. 

Users have grown by 286% and the exciting bit about this is that they’re coming back for more. Returning users have grown by over 200% with top engaged pages being Health & Wellbeing articles, Our Voices, and submissions. 

It is also immensely satisfying to have not one, but two projects that’ve been run by women, designed by women, and used by (largely) women, do this well in the creative industry. Like our winning speech (on request by the Anthem Awards) says, “We need more women of all ages to feel safe and to take up space. Build more Rosies.”

More often than not, it’ll work out for the best.

Thank you to the Victorian Women’s Trust for trusting us with these impactful projects, and to the Anthem Awards for recognising the importance of the work we do.

You can also check out both case studies here for more design insights:

Madam Speaker

Rosie