We recently ran a workshop with our friends at CoLabs to focus on exactly that (keep scrolling for a free resource).

When complex science is too simplified, it doesn’t sell.
When stories are too complex, they don’t land.
Keep the science complex and the story simple.

When you’re deep in the weeds, it’s hard to find the bridge between your work and the way you share it. Packaging the dense, technical detail so the right people actually pay attention and buy in.

It’s hard to zoom out. To find the emotional sell when you’re focused on functionality. To think of the narrative when you’re used to highly practical explainers. In short, it’s hard to move from science…to story…to sell.

We recently ran a workshop with Colabs to help scientists move from the depths to speak strategically to important audiences; be it investors, government, industry partners or consumers.

Creating messaging for complex work is rarely linear. You need a mix of grounded, practical steps (like mapping audiences and use cases) and more creative exercises that push you to explore angles you’d never normally consider. Often, we find, the process is the point.

After countless strategy-heavy, design-led projects in the life sciences space, we’ve seen this challenge up close and from a distance. One thing has become clear: most scientists need a really good creative vehicle.

What is a creative vehicle?

It’s your bridge. A creative vehicle is the way you package complex science into a clear, compelling story.

So how do we get there?

The real work is choosing the right vehicle – one that’s tailored to you and your audiences, and that can sell your science, land the need, and move you closer to your goals.

We’ve turned the workshop into a simple, practical PDF that walks you through it all–from science to story to sell.

Download the PDF to explore the framework and start shaping your own creative vehicle:

Your Creative x CoLabs Workshop Deck