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The Great Unknown

TEDx Melbourne 2018

Branding, Campaign& Digital.

Our brief for the 2018 TEDxMelbourne conference brand identity was to communicate a change in direction, style and venue. The concept is informed by defining the duality of past and future. We encapture what do we do know –  We have each other. We know we matter. We have a reason to talk. We have power in numbers. And communicating the beauty, not the fear, in what we are yet to know – There is beauty in the Unknown.

Back to our work

Our brief for the 2018 TEDxMelbourne conference brand identity was to communicate a change in direction, style and venue. The concept is informed by defining the duality of past and future. We encapture what do we do know –  We have each other. We know we matter. We have a reason to talk. We have power in numbers. And communicating the beauty, not the fear, in what we are yet to know – There is beauty in the Unknown.

  • 01.

    Captivate through motion response

  • 02.

    Deliverables

    Within an engagement period of eight weeks, we delivered a brand video, a social media campaign, a suite of A0 posters, a marketing website, an event microsite, all designed to induce self-reflection and introduce the new TEDx Melbourne structure.  

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