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Molemap
Increasing online bookings through web & content optimisation.
MoleMap is the world leader in skin cancer diagnostics with over 35 clinics in Australia and New Zealand. We optimised molemap.net.au through a series of A/B tests and subsequent UX design alterations. Designing and implementing both a new site and booking form for all devices has led to significant increase in patient bookings. As an ongoing digital partner, we constantly analyse, tweak and ultimately, increase conversion rates.
Informed Design
Our team created a list of hypotheses we knew would increase conversion rates. These were validated through rounds of A/B testing the old site versus the new and improved.
Content Creation
Something else, perhaps?
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