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Emotive storytelling through animation, encouraging other women to share their story.

TOM Empowered women, Empower women.

Digital& Strategy.

Can animation make you cry, laugh & take action? To promote TOM’s Female Impact grant and rebrand launch, we told the brand story and showed the powerful vision behind TOM Organic, to encourage other women to believe in their ability to thrive. Anyone can change the world.  

Back to our work

Can animation make you cry, laugh & take action? To promote TOM’s Female Impact grant and rebrand launch, we told the brand story and showed the powerful vision behind TOM Organic, to encourage other women to believe in their ability to thrive. Anyone can change the world.  

  • 01.

    The Concept

    Aesthetically our concept focused on bringing TOM’s new branding to life through a series of bespoke line drawn illustrations. We commissioned Scarlet Thorby-lister to create these creative assets. She’s best known for her work at the Equality Institute, therefore, she’s a veteran of female empowerment. The seamless use of the singular line allowed the animation to flow organically, breaking the boundaries of animation to creative emotive storytelling.

  • 02.

    The Script

    Translating the pride and vision of the TOM team was the crux of this creative project. A series of workshops were held to create a brand storyboard. This deconstructed the story of TOM and how the brand has integrated into the lives of it’s customers & community.

  • 03.

    Delivery

    Brand storytelling needs to seamlessly integrate into existing marketing campaigns. Support clips were created in new packaging colours. The strategy behind this was simple; women would remember these vivid colours when they get to the supermarket shelf.

    The full animated piece appears on TOM’s digital platform, across social media channels & at presentations in the long-term.

  • 04.

    Animation may not change the world, but powerful messaging might just.

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